Built-in loyalty programs that increase business outcomes

Identify and retain more customers, reduce discount-based incentives, and maximize your current marketing use cases with a built-in loyalty program that can be activated in days to deliver true 1:1 personalized experiences.

Loyalty highlights

Quick and effortless loyalty deployment

Loyalty personalization use cases can be easily activated for any campaign across any channel. Enhance your campaigns with loyalty programs that show your customer’s status, points, actions, and rewards. Easily drag and drop auto-populated, customer-based smart blocks into all of your communication channels, accelerating your time to value.

Improve customer experiences without discounts

Increase customer engagement by using experience-based incentives instead of discount vouchers, personalized content instead of generic marketing, and a fully integrated solution instead of a disconnected loyalty program. Excite your customers with exclusive access to offers, products, services, content and more.

Loyalty integrated to your CDP, without the need for IT

Deploy a loyalty program that is faster to implement, easier to operate, and able to deliver 1:1 personalized experiences — all without waiting for IT. By having Loyalty built into the Mega-Retail platform, your customer behavior data and offline and online purchase histories are automatically integrated, accelerating your time to value. Our exclusive ready-made portal, the Loyalty Wallet, can be switched on with minimal IT involvement, allowing you to integrate Loyalty into your website within a day.

Upgrade your use cases with personalized loyalty treatments

Boost your marketing use cases with personalized loyalty treatments and call-to-actions. Maximize customer lifetime value and drive membership growth with industry-specific use cases already integrated within Loyalty. Connect with both Loyalty members and non-members on an emotional level using channel agnostic, 1:1 customer personalization.

Platform key capabilities

Customer Data Platform

Eliminates silos and unifies customer data through an open architecture and API.

Industry-specific Solutions​

Industry-specific analytics and use cases built into the platform.


Delivers true 1:1 customer personalization across all channels and devices.

Marketer-friendly AI

Integrates AI and predictive analytics with marketing execution to scale 1:1 personalization.

Omnichannel Automation

Simplifies cross-channel execution and streamlines marketing operations to optimize the entire customer experience.

Reporting & Analytics​

Measurable business results that drive predictable and profitable growth.


Deliver true 1:1 personalized omnichannel experiences. Email | Social | Mobile | Web | Direct Mail


Leveraging an open architecture and API to drive more intelligent omnichannel engagement.